Black Friday is the one day of the year where a sign competes with every other sign on the street. Bold yellow on black is legible at distance and at an angle, which matters when someone is walking past rather than standing in front of you.
Keep the message to the offer and the constraint. BLACK FRIDAY — 40% OFF — TODAY ONLY is a complete sign. Adding categories, exclusions, or a website address turns it into something people stop reading halfway through.
Set a reminder to take it down. A Black Friday sign still running in December is the clearest possible signal that nobody is minding the shop, and it undermines every other sign you put up afterwards.
Black Friday
Event-day look. Use it for a named sale window, then switch back. A Black Friday Scene on a Tuesday trains people to ignore the Preview.
- Font
- Impact, Haettenschweiler, sans-serif
- Speed
- 45
- Direction
- left
- Text Color
- #ffff00