What to Put on a Shop Window Banner
The template library shows you the looks. This is the part it cannot show you: which single fact earns a window banner, what to leave off, and the settings daylight on glass demands.
The template library already shows you what each Template looks like. What it cannot tell you is which one suits the thing you are trying to say, or what to write once you have applied it — and in a shop, the words matter more than the look.
This page is about the words.
Applying a Template replaces your Text
Worth knowing before you start clicking. A Template is a named starting point that brings its own words with it, so applying one overwrites whatever you had typed.
If you have already written your line and only want it to look different, you want a Scene instead. A Scene changes appearance and leaves the Text alone. Getting these the wrong way round and losing a sentence you liked is the most common first mistake.
One fact per banner
A shop window banner is read by someone who is walking. They will give it the length of a stride, maybe two.
That budget buys one fact. Not the lunch special and the opening hours and the new stock. Choose the single thing most likely to change what the person does next, and let the other things live on a poster where a stationary reader can find them.
The test: if you removed everything except the most important line, would the banner still do its job? If yes, remove them.
What earns a window banner
Four things reliably justify one, in rough order of how well they work:
What does not earn one: a slogan, your own shop name on your own shop front, and anything a passer-by cannot act on within the next hour.
Settings a window wants
Daylight on glass destroys contrast that looked perfect on the counter. Turn the screen to full brightness and pick a harder pairing than you think you need — white or a single bright hue on a dark field.
Landscape, always. A window banner wants every pixel of width the device can give it, and portrait spends most of that on nothing.
Slow the scroll until the whole line finishes while somebody is still in front of the glass. If it does not fit in that window, the line is too long — shorten the words, not the speed.
Changing it without remaking it
Keep the tab open on a spare phone and edit in place. The Preview updates as you type, so a price change or a sold-out note takes seconds and needs no re-export.
If several people need to show the same thing — two windows, or staff on different shifts — use Share. The link carries the Text and the look inside the URL, so opening it anywhere reproduces the banner exactly. Nothing is stored on a server; the link itself is the whole thing.
When a Template is the wrong starting point
If you already know your words, skip the library entirely. Type into the Editor, apply a Scene if the look needs help, and you are done. Templates exist for the case where you have a screen and no idea what to put on it, not as a required first step.