Color Psychology in LED Scrollers

Colors profoundly impact how your message is perceived. Choose wisely!

Red - Urgency and Action

**Best For**: Sales, warnings, emergencies

**Emotion**: Excitement, urgency, passion

**Use When**: You need immediate attention

**Examples**:

**Avoid**: Overuse - can cause anxiety

Blue - Trust and Professionalism

**Best For**: Corporate, information, healthcare

**Emotion**: Trust, calm, reliability

**Use When**: Building credibility

**Examples**:

Yellow - Attention and Optimism

**Best For**: Warnings, caution, happiness

**Emotion**: Energy, optimism, caution

**Use When**: Highlighting important info

**Examples**:

**Tip**: High visibility, use contrasting text

Green - Growth and Harmony

**Best For**: Health, environment, go-ahead

**Emotion**: Growth, harmony, freshness

**Use When**: Positive messaging

**Examples**:

**Classic**: Green on black LED look

Color Combinations

High Contrast (Best Visibility)

Professional

Attention-Grabbing

Elegant

Contrast Ratio

For accessibility:

Cultural Considerations

Colors mean different things globally:

Testing Your Colors

1. View from actual distance

2. Test in different lighting

3. Check with colorblind simulators

4. Get feedback from audience

5. A/B test performance

Common Mistakes

❌ Low contrast (hard to read)

❌ Too many colors (confusing)

❌ Ignoring brand colors

❌ Cultural insensitivity

❌ Forgetting accessibility

✅ High contrast

✅ Consistent branding

✅ Audience consideration

✅ Accessibility first